If you’ve ever searched online for something like “Storage in Fulham”, you’ve probably noticed the big names showing up at the top of the page—SafeStore, Big Yellow, Shurgard. These companies pay to be there. Literally. They spend tens of thousands every month on Google Ads just to win your click.
But here’s the kicker: for all their spending power, many of these national storage chains consistently offer a subpar customer experience. You can see it for yourself—just look at their Google reviews.
Now compare them to Green Goat Storage. We’re local, we don’t throw money at Google, and yet we have a higher review rating, happier customers, and a real commitment to doing things properly. So how does that work?
The Google Pay-to-Play Problem
Big corporations have massive marketing budgets. When you search for any service—whether it’s a gym, a florist, or yes, a storage unit in Fulham—the top results are often ads. That doesn’t mean they’re the best. It just means they paid the most.
In the storage world, that often leads to overpriced units, confusing terms, and an impersonal experience. If something goes wrong, you’re stuck calling a national call centre. Good luck speaking to someone who actually knows where Fulham is, let alone understands your issue.
Profit over people
We all know the brands that present value for money and brands that don’t, but we still buy from!!! An Alfa Romeo over a Toyota, a stay at the Marriot over Citizen M or even choosing Channel over Hermes. Advertising still influences decision making and its no good having the greatest product in the world if not enough people get to see it.
The large corporates know this and marketing budgets reflect the importance of advertising in winning your custom. However for the start up, customer reviews and word of mouth are invaluable in letting the world know that better exists.
So lets review the reviews…
Using AI we did a quick ‘review of the reviews’ to see how the world is commenting:
- Shurgard – Despite their advertising budget and polished branding, Shurgard has a fair few reviews for serious security lapses, missing CCTV, and a lack of accountability when things go wrong.
- Safestore – While Safestore positions itself as a market leader, many customers report issues with accessability issues, sub-standard lifts and poor maintenance.
- Access Self Storage – Reviews highlight some outdated facilities, surprise charges and inconsistent service.
- Big Yellow – Customers have said that they might lure people in with eye-catching discounts, but these are frequently followed by steep price hikes and pushy upselling, with little in the way of personal support.
The Better Way: service that Earns Trust
We beleive that brands that invest in experience, not just exposure, will quietly win where it matters most: customer loyalty and five-star reviews.
We’re not spending thousands to leapfrog the search rankings. We’re focused on being excellent, and letting our customers do the talking. At Green Goat Storage, we:
✅ Offer transparent pricing with no hidden fees
✅ Actually answer the phone (and emails!) ourselves
✅ Know Fulham because we live and work here
✅ Have a growing list of local customers who trust us with their most valuable belongings
✅ Currently hold a higher Google rating than most national chains
Green Goat Storage is Fulham’s friendly alternative to the corporate giants. We are proud to say we’ve just hit 50 Google reviews, and even prounder to say we’re outscoring the big guys.
If you search for ‘Self Storage in Fulham’ you will see for yourself. We have corporates paying to dominate, businesses advertising who are not even in the area and a set of Google Reviews that tells the real story. Frankly I feel Google could be way better in serving a customers needs and perhaps, with the future AI input onto search actual experiences will take over paid advertising.
Who’s Winning Fulham’s Storage Battle?
| Storage Provider | Star Rating | Local Store? |
|---|---|---|
| Green Goat Storage | ⭐ 4.9 | ✔️ Fulham |
| Big Yellow (Fulham) | ⭐ 4.7 | ✔️ Fulham |
| Safestore (Fulham) | ⭐ 4.7 | ✔️ Fulham |
| Access Self Storage | ⭐ 4.7 | ✔️ Fulham |
| EasyStorage | ⭐ 4.8 | ❌ No local store |
| Henfield Storage | ⭐ 4.8 | ❌ No local store |
(Data as of June 2025 – pulled directly from Google Maps)
Don’t Let Google Ads Fool You
Next time you search for storage in Fulham, scroll past the ads. Look at the actual ratings. Read a few reviews. Call the business and see if they treat you like a person or a transaction. You’ll quickly see why Green Goat Storage is becoming the go-to choice for locals who value honesty, service, and convenience.
We may not be the biggest, but we are proudly:
🟢 Local
🟢 Transparent
🟢 Highly Rated
🟢 Here when you need us
Looking for Storage in Fulham?
If you need a clean, secure, and fairly priced storage solution in Fulham—whether you’re moving house, renovating, or just need to declutter—we’d love to help.
📍 Visit us just off New King’s Road
📞 Call us anytime for a chat
🌟 Check out our 5-star Google reviews
💚 Or book online at greengoatstorage.co.uk
P.s. Reviews Aren’t Just Stars
If you’ve ever had a good experience with a local, independent business—whether it’s a café, corner shop, or storage facility—leave them a review, it means the world. At Green Goat, every review is a thank you to the team that lifted the boxes, fixed the trolleys, and remembered your name. So if you believe in what we’re building, and you’re one of the 50 (or soon to be 51), we salute you.
To leave a review click here – Green Goat Google Review